Assignment: Simply to create spots to support Food City. In video one, they wanted to make customers aware that Food City supports veterans. This is a large part of the veteran-owned company’s community goals. They give to and support veterans groups and have a veteran based hiring program. In video two, they wanted a spot to introduce Chuck Wagon back into the market as a new Food City, exclusive brand.
Role: Associate Creative Director/AD
CW: Jason Brown, Clay Prewitt