EXPERIENCE
CREATIVE DIRECTOR | ART DIRECTOR | DESIGNER / FREELANCE — WILMINGTON, NC / 2021 – Present
Providing creative services for agencies, brands, and non-profits on a project-by-project basis, including logo design, digital advertising, trade show graphics, outdoor advertising, presentation design and layout, packaging design, campaign development, and conceptual thinking. Clients include Pilot Pens, Domino Sugar, Assisting Families of Inmates, C&N Bank, and GRRAND Golden Retriever Rescue.
CREATIVE DIRECTOR / AD CUCINA — LOUISVILLE, KY / 2020 – 2021
Provided proactive creative direction for a team of six and brand support to LongHorn Steakhouse with a keen focus on digital marketing materials including emails, website development, photography, and menu design. Managed and promoted Ad Cucina through digital and social channels, while delivering support in new business development.
Spearheaded team in delivering exceptional CRM creative through email to build LongHorn's customer base and email program through data-based decisions.
Leveraged leadership skills to manage and lead a team of art directors, writers, and designers for maintaining workflow, presenting work, delivering feedback, and approving final projects.
CREATIVE DIRECTOR / BRIGHT RED — TALLAHASSEE, FL / 2018 – 2020
Led a team of eight designers, art directors, and associate creative directors to ensure seamless workflow, review deliverables, present work, and deliver feedback on projects. Utilized technical support to deliver creative direction and brand development on Pilot Pens, Domino Sugar, Urban Plates, Cooper Tires, Visit Virginia Beach, and new business pitches.
Provided support to the organization in gaining several new business wins through conceptual work and presentation.
Spearheaded launch of Domino Golden Sugar through print, digital, social, experiential, and video aimed at introducing the first new sugar product to market in over a decade.
ASSOCIATE CREATIVE DIRECTOR / THE TOMBRAS GROUP — KNOXVILLE, TN / 2014 – 2017
Delivered creative leadership to various organizations including McDonalds, Gatlinburg Convention and Visitors Bureau, Weis Markets, Maaco, Meineke, East Tennessee Children’s Hospital, National Retail Association, Glanbia Nutritional Products, and University of Tennessee Athletics.
Supported the University of Tennessee Athletic Department to engage fans through outdoor, print, broadcast, digital, and social to support the sale of event tickets.
Established an awareness campaign for East Tennessee Children's Hospital that helped in re-introducing the organization to Knoxville and the surrounding market aimed at spreading awareness about the hospital.
ADDITIONAL EXPERIENCE
Senior Art Director at The Tombras Group, Knoxville, TN
Senior Art Director at Bohan Advertising, Nashville, TN
Art Director at Industrium Agency, Portland, ME
Art Director at McKee Wallwork Cleveland, Albuquerque, NM
EDUCATION
VCU BRANDCENTER
Masters of Science, Advertising/Art Direction
UNIVERSITY OF TENNESSEE, KNOXVILLE
Bachelor of Fine Arts, Graphic Design/Illustration