Brian Feeney :: Creative Director/AD

Cooper Tires

Assignment: Create a video introducing Cooper Tires’ new line of AT3 tires.

Solution: To create a compelling video that focused on tires we decided to tell the story of three real people and how their tires effect their daily lives. These stories needed to be interesting while also promoting the benefits of the AT3 line, easier said than done. So we put out a call for stories and picked the three that matched Coopers brand story.

Role: Creative Director/AD

CW: Jason Piroth

AT3 Launch Long Form Video