Assignment: Produce a spot to promote MAACO’s paint services that include a cross-promotion with Transformers: The Last Knight
Solution: Since we were able to use assets from the new Transformers movie, we thought there was an obvious connection to Bumblebee, who is a Chevy Camero, and MAACO’s paint services. MAACO wanted to demonstrate a different use for their paint services than the typical accident and scratches. To create this scenario we show a woman spraying graffiti onto your boyfriend’s car. That would be bad enough but spraying it onto the wrong car that is turns into a 17 foot machine, turns into a rather large mistake.